This content describes only some of the facets of the media industry which have transformed as a result of the digitalisation of content and platforms: read more to discover out more.
As we look at any sort of material summarising the view on the future of broadcasting 2018, one among the main factors is perhaps something we have been a part of: the incredible rise in popularity of digital platforms for media consumption. Rather than releasing a single episode every week, producers like Luca Bernabei are now contemplating launching entire seasons of a tv show at once, just so that viewers can binge-watch it episode after episode in the timeframe of a few days. The development of new broadcast technology is also influencing the shape of the content, with some exploratory interactive work that lets the viewers determine the direction of the story.
After contemplating a comprehensive media and entertainment industry overview, there are a few phenomena which have just risen in the very last couple of years. An example is that of diversification with regards to the country in which a program is broadcasted. In place of subtitling or dubbing a foreign show, for instance, material like that originally produced by Marianne Furevold-Boland has been completely tailored to the society of the target audience, basically producing a brand-new piece of media with different characters and actors, where the plots are adjusted to the local norms and traditions. This is certainly one of the new trends in television broadcasting to watch out for.
Watching the latest widespread generation of TV content, even in light-hearted categories such as comedy, it becomes clear that there is a fluctuation in the themes and subjects which are talked about. The current trends in television shows present an increased range of inclusion, for instance with regards to character backgrounds and personal identity; this comes on account of calls for a much more genuine representation of the actual members of the societies and groups which are being depicted. Furthermore, many shows are interweaving more complex social matters in their plots, just so that they might be both enjoyable and educational at the same time.
One among the results of the developing technology trends in media and entertainment industry is the large adjustments that the whole idea of advertising is beginning to go through. Formerly a staple of television, now that a great deal of the intake of content has moved online on paid-for platforms, particularly for the newer generations who may not even possess a TV, the format of ad-breaks is becoming outdated. Alternatively, commercials are adapting to social networks, and considerable media giants like Vincent Bolloré must be knowledgeable about this issue in this time of change. The digital media trends 2018 show how adverts are becoming quicker, interactive, and bolder.